Payments giant Visa Inc (NYSE: V) Thursday announced the launch of its Web3 Loyalty Engagement Solution, a pioneering service designed to transform customer engagement and loyalty in the digital era. This new platform offers an innovative approach for brands to interact with their customers in digital and virtual spaces. Visa’s latest solution introduces dynamic methods for brands to engage with consumers, including gamified giveaways and augmented reality treasure hunts. These immersive experiences aim to go beyond traditional loyalty programs, providing unique ways for consumers to earn and …

Read More