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$1.5 Trillion Fund Franklin Templeton Starts Memeing On X: How Crypto Culture Infiltrates Finance

The cryptocurrency industry watched in awe as Spot Bitcoin (CRYPTO: BTC) ETF issuer Franklin Templeton handed control of its X (formerly Twitter) account to its “Digital Assets Research Team” on Wednesday, Jan. 17. What followed encapsulates the culture shift sweeping traditional finance funds. What Happened: It started with a seemingly innocuous tweet: “Hi everyone, for the next hour+ our account is being taken over by some members of our Digital Assets Research Team!,” announced Franklin Templeton to its 126,000+ X followers on Jan. 17. It proceeded to add “laser eyes,” a favorite meme of Bi…