Cyrus Fazel: My family was ‘nouveau poor’ – and I wanted to be wealthy

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City AM

By Darren Parkin Cyrus Fazel, founder and CEO of Swissborg, comes from a ‘nouveau poor’ family. He laughs when he uses this term as he knows it’s not a common expression, maybe not even a proper one. He explains that his family – of both Persian and Swiss heritage – were once rich and now they are poor. This negative shift in family fortunes has coloured his view on money. “I wanted to understand how money works. I wanted to understand how wealth works. And I wanted to be wealthy.” In order to understand the wealth game – whether in land, gold or commodities – Fazel knew he had to work in weal…

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