How to Talk about Bitcoin: A Short Guide

By Adam Evers 8/15/2014

Minnesota isn’t exactly known as the tech headquarters of the world, so being the CEO & Founder of a Bitcoin startup in the Midwest is always the start to a fun conversation with someone who’s never even heard of Bitcoin. I find myself attempting to explain not just what Bitcoin, is but how my company adds value to the Bitcoin community and why people want to use it. The conversation normally goes something like this. Maybe you can relate:

Person – So what do you do?

Me – I run a Bitcoin startup called Coindera.

Person (with a polite smile and a blank confused stare) – What’s Bitcoin?