Industria De Diseno (OTC:IDEXY), the parent company of Zara, is launching a strategic expansion of its budget brand, Lefties, to counter the growing influence of the Chinese fast-fashion giant Shein. What Happened: Inditex is expanding its budget brand, Lefties, in response to the competitive threat posed by Shein, a Chinese online marketplace with no physical stores, reported Reuters. Shein’s aggressive pricing has put pressure on traditional retailers like Inditex and H&M. Zara’s prices have increased, affecting its competitiveness. In response, Inditex is quietly growing its budget ranges, …

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