Doing The Thing Vs. Selling The Thing
Published by
Benzinga
Benzinga
There’s something I’ve noticed about some people who make lots of money online—they derive the bulk of their income by selling other people on how to do something rather than doing that thing themselves. For example, consider the professional day trader who sells access to their “exclusive stock picks†rather than using those picks to get rich on their own. Or the Twitter accounts that advertise “how to make five figures a month on Twitter,†but are only able to do this by selling courses on “how to grow your Twitter following.†In both cases, these individuals have realized that there’s far m…