In the early 2000s, I started my creative agency. It was the dawn of the digital-content age, back when one of our biggest challenges were pressing DVDs and duplicating VHS tapes for “mass distribution”—which was about 50 to 100 copies. I had a handful of editing systems, and all our storage was locally connected to our computers. But because I’d assembled a talented creative team, we quickly began working with the likes of Universal Studios resorts and FEMA. Despite being unable to afford the most expensive resources at the time, my modest company was playing in the creator economy. This isn’…

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