February is over and thousands of entrepreneurs, creatives, artists, marketers, journalists, and tech enthusiasts are getting ready to converge in Austin for what promises to be one of the biggest events of 2022: South by Southwest (SXSW). Set to start on March 11th, SXSW has quickly become one of the bastions of the creative, tech, and music industry ever since being founded in 1987 when it started as an event with only 700 attendees on opening day. After gathering over 400k attendees in 2019, the height of the COVID19 pandemic forced the event organizers to cancel the 2020 edition and to run…

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