Building new relationships with users
Kyushu Railway Company (JR Kyushu) and P.R.O. Co., Ltd. (PRO) announced on the 9th that they will start the NFT project.
The adopted blockchain is Aster Network (ASTR). From now on, we will operate our own sales site to provide NFT content, and distribute NFTs that will be “commemorative” and “proof” for “visiting, riding, and using”. The purpose of the project is to have various points of contact with users and propose new values and ways to enjoy Kyushu.
What are NFTs?
Abbreviation for “Non-Fungible Token”, a digital token that cannot be replaced and has a unique value. The technology is widely used in games, music, art works, and various certificates.
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The official start date for the project is scheduled for July 2023. Details such as the content of NFTs to be sold and distributed will be announced as soon as they are decided. The following measures are currently under consideration.
- JR Kyushu’s own sales site “JR Kyushu NFT”, which handles NFT, will be newly established.
- Make it possible to settle in Japanese yen instead of crypto assets (virtual currency)
- Make it possible to acquire NFT by using stations, trains, buses, related facilities, etc.
- Make it possible to receive benefits such as limited NFTs and services depending on the NFTs and quantities held
- Provide a wallet linked with a sales site
- Make it possible to access the wallet by holding the wallet card over the smartphone
- Compatible with Chrome, Safari and Microsoft Edge browsers
He also explained that he is considering various other collaboration projects. As the first NFT content, they also announced plans to distribute free trials from the 10th.
The joint venture PRO is a Japanese company established in December 1990. The business is an information service business.
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About Aster Network
Aster Network is a public blockchain that originated in Japan, and the number of use cases in Japan has increased recently, like this one. On the other hand, major overseas companies such as Binance and Coinbase have invested so far. In this announcement, Aster Network is introduced as “a blockchain backed by the world’s top investors.”
It is also compatible with Ethereum (ETH) and has “a number of unique features,” he said. These characteristics are considered to be the reasons for adopting the Aster Network.
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In a recent case of adoption, Hakuhodo announced last month that it had launched the “NFT Chips Campaign” of Calbee potato chips with NFT bonuses in collaboration with Calbee and CryptoGames. Aster Network was adopted as the foundation of this NFT.
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