FTX US, the US-regulated arm of crypto exchange FTX, has announced an exclusive partnership with leading video gamer retailer GameStop Corp (NYSE: GME), according to an announcement made on Wednesday.
FTX and its US affiliate have been on an aggressive expansion trajectory despite the crypto winter, with this marking yet another step towards traction across the US digital assets market.
FTX US is GameStop’s official exchange partner
As per the news release, the partnership will help GameStop introduce its customers to further exposure around digital currencies and other solutions within the crypto ecosystem.
To advance this goal, FTX US has become GameStop’s exclusive cryptocurrency exchange partner in the United States. On the other hand, GameStop is the preferred retail gaming partner of FTX US.
Brett Harrison, President of FTX US, commenting on the partnership and what it means for both companies, noted:
“At FTX US, we prioritize the experience of our users, a belief that is shared by GameStop and one that has played an integral role in establishing the company as the premier video game retailer for consumers. We are excited for GameStop to become our preferred video game retail partner in the U.S. and leverage their high-traffic retail locations and significant web presence to further merge gaming and crypto fans.”
GameStop and FTX US are set to use the strategic partnership to collaborate on multiple fronts meant to increase the market footprint of both companies. These will include initiatives on online marketing, in-store campaigns and loyalty rewards via FTX US gift cards.
In July, FTX US announced FTX Stocks, which as we reported, allowed customers in all 50 US states access to hundreds of stocks and exchange traded funds (ETFs). The move marked another growth milestone for the company, with the zero-commission trading putting it in a better place to cut into a market dominated by other established providers.