pull out of Champions League sponsorship deal

3 have pulled out of a UEFA Champions League sponsorship deal. The agreement was worth £428 million for five seasons but is said to have fallen through at the “last moment” due to fears regarding increased crypto regulation. The cryptocurrency exchange site had been set to replace Gazprom after UEFA severed links with the Russian energy provider as a result of the war in Ukraine. Crypto has moved to the forefront of football in recent years with Chelsea and Atletico Madrid signing agreements with trading platform WhaleFin while Manchester City has OKX as a training kit partner. UEFA c…


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