It’s easy to see why men are reluctant to engage in gender equity conversations. Why would they want to join a movement routinely framed as a women’s issue, with men identified as the problem? Why would they participate if they believe it will come at the expense of their professional stature? But we need to engage men if we want to make progress toward gender equity. Based on our research, one of the best ways to bring more men into diversity, equity and inclusion initiatives starts with busting the zero-sum bias that disincentivizes male participation. By definition, zero-sum situations crea…