PREDIQT is a blockchain consumer data and insights startup with a focus on consumer voices and providing value to brands. The PREDIQT platform helps companies and brands use enriched consumer data to evaluate perceptions, explore uncharted opportunities, and stay ahead of the curve.
Founded by veterans of retail, software, technology, and blockchain industries, PREDIQT is a revolutionary project that is redefining the consumer research industry – an industry worth $47 billion in 2018. The consumer market industry is poised for disruption in 2020, primarily due to the low quality of data, privacy and security issues, poor data management techniques, and other challenges. Today, businesses are relying on consumer data that is riddled with problems, which makes it extremely difficult to obtain actionable insights.
The three biggest challenges brands face when collecting data about consumers can be summarized by the following:
Inaccuracy: A lot of data is inaccurate. Data is clunky, messy, and full of garbage.
Low response rate: Data is limited to a small number of unmotivated respondents. Many consumers don’t take surveys seriously.
Inadequate market research outcomes: The information is hard to work with and offers a few insights. In some cases, ideas are sparse, disparate, and difficult to interpret.
Lack of timeliness: Data is often untimely and unreliable. Market researchers cannot keep up with the fast-changing business landscape.
PREDIQT endeavors to resolve these bottlenecks and reward consumers for sharing valuable data. At the same time, PREDIQT aims to provide brands with high-quality insights to guide business strategies and market research. The PREDIQT platform employs blockchain technology to “tokenize” consumer data—allowing users to earn rewards for sharing useful insights and interacting with the application. Thus providing businesses with more accurate data and insights – provided by highly engaged and motivated consumers.
By tokenizing consumer data on the distributed ledger, PREDIQT platform can maintain the quality and security of data for the benefit of all participants. Their platform is breaking down the established norms in the data industry— currently, big data enterprises such as search and social media companies monetize engagement by using and reselling personal data. The time has come for users to have total control of their personal data. Besides, companies and brands can now account for all the money they use in advertising campaigns. PREDIQT’s platform grants them access to high-quality insight for better ROI. Still, PREDIQT allows for seamless collaboration between brands and consumers—making it equitable and, most importantly, rewarding for both parties. More specifically, the platform leverages smart contracts to ensure a better-matched exchange of value between consumers (panelists) and brands.
Resources provided by PREDIQT are suitable for, data exchanges, brand executives, analysts, and agencies. Multinational companies like Nielsen, Survey Monkey, OMD, and Duracell are already leveraging data from the PREDIQT blockchain.
End users can access the platform through the PREDIQT App, which currently has 90K+ downloads. Brands, meanwhile, can purchase data from PREDIQT via smart contracts. This allows brands to instantly access over 50 million consumers globally.
PREDIQT will launch its IEO on Latoken exchange in February 2020. To participate, please visit here and get whitelisted.
Join PREDIQT Telegram to get involved.