Most of us are well aware of the fact that our apps and devices know a lot about us. But as technology becomes even more intertwined in our daily lives, we may become destigmatized by the data that is actually collected on us. If you’ve ever used a map application to navigate your way to a new location, you might be surprised to find out what these tech companies know about you.
This infographic created by The Zebra identifies three common map apps and the data that they collect on users (as well as what they can do with that data).
Map apps like Waze, Google Maps and Apple Maps most likely know:
- Where you live
- Places you’ve visited
- How long you’ve stayed at businesses
- Your typical travel patterns
If you aren’t concerned about the digital footprint you leave, it’s either because you don’t know what companies can do with your data or you don’t mind it at all. Most commonly, companies that collect data can sell your information (although it is anonymous) to advertisers. You may receive targeted advertisements for foods or clothing you’ve taken interest in. In other situations, insurance companies may use your location and commute to work to determine what kind of rates you’ll receive. This requires some extra work on your end to protect yourself — like disabling your location and data sharing.
If you are starting to feel uncomfortable with the data you share, but don’t want to give up the convenience of your phone and apps, look into taking some steps to protect your data. Ultimately, the amount you share is up to you and larger companies are progressively becoming more on top of protecting that data.
Please include attribution to www.thezebra.com with this graphic.