Coinbase: COO Asiff Hirji leaves exchange one month after CTO Srinivasan’s departure


Coinbase, the poster-child for American cryptocurrency exchanges has lost yet another one of its top executives, Asiff Hirji, the company’s Chief Operating Officer has called it quits, after joining the exchange back in December 2017.

The former TD Ameritrade Holdings Corp executive, Hirji lead the crypto-startup at a time when trading was off the charts as the price of Bitcoin [BTC] and the larger market soared. Hirji also spearheaded Coinbase’s growth into foreign markets as well as curate products for the institutional market.

Emilie Choi, Coinbase’s vice president of business and data would take up the role of COO in Hirji’s absence, according to a company statement. Interestingly, as per her LinkedIn profile, Choii has been the COO of Coinbase since March 2018.

In a tweet, on the eve of his departure, Hirji stated,

Brain Armstrong, the exchange’s CEO stated, as per the statement,

“He joined at a critical time when both the company and crypto space were going through rapid growth, bringing his extensive experience to bear when it was most necessary.”

Hirji is the fifth heavyweight executive to leave the cryptocurrency exchange at a juncture when all seems to be going well for the cryptocurrency industry. Coinbase is hailed as one of the cleanest exchanges, in terms of exchange volume, while the prices of virtual currencies are enjoying a bullish spree.

Last month the San Francisco company’s Chief Technology Officer Balaji Srinivasan stated that he would be leaving Coinbase, to take some “time off.” The founder was a part of the exchange during a crucial time as the USD Coin [USDC] was launched, in partnership with Circle, and Coinbase saw the introduction of OTC trading.

Hirji and Srinivasan’s recent exit follows that off Christine Sandler, Coinbase’s institutional sales head, who joined Fidelity Digital Assets, Dan Romero, Coinbase’s VP for International Business citing the need to take ‘time off,’ and Adam White, one of the most senior executives at Coinbase, holding the role of VP of Business Development in the past.

All in all, over 12 key members from within the upper echelons of Coinbase’s management have left the exchange since October 2018.

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