Brave’s User Ad Rewards Have Finally Gone Live

Brave has reached a new milestone. The browser company has long promised its users that they will be able to earn crypto while surfing the web. Now, it has finally fulfilled that promise. As announced on Friday, users are now able to receive BAT by viewing ads:

“Today, the Brave Ads Developer Channel Preview advances from phase one to phase two…At the close of the Brave Rewards monthly cycle, testers will see a new option to claim tokens they have accumulated for having viewed ads.”

Brave CEO Brendan Eich suggested last year that users will be able to earn about $70 per year by viewing ads and that that figure will increase over time. On top of that, users will also receive a larger share of ad revenue than Brave itself does: 70%, to be exact.

A Long-Awaited Feature

Brave fans have been waiting for over three years for ad rewards. The Brave browser was first released in January 2016, and Brave’s accompanying BAT token was first sold in May 2017. But until now, BAT tokens have mainly been used to tip content creators, not to pay ad viewers.

The browser has nevertheless managed to maintain hype in the meantime, partially thanks to token giveaways. By last September, Brave had accumulated 4 million active monthly users and 10 million mobile downloads. The application now lays claim to over 5.5 million monthly users.

In addition to paying users, Brave will also ensure that its ads are secure and don’t compromise user privacy. It will keep advertisers accountable and improve on the intrusive practices of traditional web advertising. The system that is used to accomplish this is explained on Github.

What’s the Catch?

User ad rewards are generally available, but they are currently only available in Brave’s latest development release. Anyone can download this version of the software, but it is less stable than the main release. Users who run the main version of the browser will see the feature added soon.

Additionally, BAT withdrawals have apparently not been activated yet. Although users can hold onto their tokens, it seems that withdrawals to a crypto wallet are still elusive. CNET reports that the browser is encouraging users to circulate their tokens by default:

“By default, the browser transfers that BAT back to website publishers, YouTubers and Twitch videogame streamers…though you can also keep the BAT and eventually should be able to cash it out.”

Despite those limitations, this release of Brave makes the ad reward program more widely available than it ever was before. The next few months will undoubtedly be an exciting time for the company, as word of the new reward program will reach mainstream audiences.

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