Litecoin, the fifth-largest cryptocurrency in the world, announced that it has entered into a partnership with GLORY, an International Kickboxing organization. The partnership will see Litecoin becoming the official cryptocurrency of the world’s premier stand-up combat league.
GLORY, a premier world Kickboxing association was founded in 2012, and is currently one of the most competitive combat leagues in the world. The organization is owned by Glory Sports International [GSI] and conducts year-round events with access to over 200 territories across the globe via media distribution. The event permits s mix of martial arts disciplines, including Karate, Muay Thai, Taekwondo and Boxing.
With the official partnership underway, Litecoin will now be accepted as a form of payment on GLORYshop.com, GLORY’s online merchandise platform. The partnership between the organization and the digital currency marks another landmark in the amalgamation of cryptocurrencies with professional sports leagues and their fan-to-sport experience.
Moreover, the exciting tie-up will help Litecoin receive massive global exposure across various GLORY events, fan fests, and social media platforms, benefiting the long-term value of the digital asset.
After the announcement, Charlie Lee, creator of Litecoin, the ‘silver to Bitcoin’s gold’, stated:
“GLORY has a growing worldwide fan base that consists in large part of a younger demographic that is early adopters of technology and conducts much of their lives online – from consuming content to purchasing products. “As GLORY continues to grow, tapping into their global audience and educating them about Litecoin through real-world use cases can be powerful.”
GLORY recently gained fame after announcing a partnership with UFC Fight Pass. The latter will be the exclusive home broadcaster for the organization’s events in the US.
The CEO of GLORY, Marshall Zelaznik, said:
“A partnership with Litecoin, which offers one of the fastest transaction confirmation speeds of any cryptocurrency, makes perfect sense for GLORY and our fans as we continue to put on the fastest fight action in the combat sports world. With both companies also being young, dynamic and achieving consistent growth, GLORY could not have found a more fitting cryptocurrency partner.”
Litecoin is not unfamiliar with the mixed martial arts entertainment platform as they were also one of the sponsors for the UFC 232 event held in December 2018. Ben Askren, a UFC contracted fighter is an ardent promoter of Litecoin and has often taken to social media to suggest that cryptocurrencies will be more widely adopted within the year.
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