“What we saw was the introduction of probably the most amazing marketing ploy I’ve ever witnessed in my life, which was the shift of talking about this technology like Bitcoin to talking about blockchain technology.”
He added that Bitcoin had become a “dirty word” which was used in scams and to purchase illegitimate products on the Silk Road. There was a shift from discussions on Bitcoin to Blockchain technology which is a distributed database structure that allows for the frictionless exchange of a value. He added:
“This was a really important shift as it allowed firms like IBM large banks to start to dip their toes into this space that would come off limits after Mount Gox imploded.”
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