On 3rd August, CoinMarketCap, a leading website for tracking capitalization of cryptocurrencies has announced that they will be accepting Kind tokens as a form of payment for ads in addition to accepting Bitcoin [BTC], Ethereum [ETH] and fiat payment modes. CoinMarketCap will be optimizing end-user experience and ads through best practices apart from ensuring a continuous flow of most accurate and abreast data on cryptocurrency.
Since CoinMarketCap is supported by ads, the company aims at continually improving their advertising tactics and involve themselves in perceiving the needs and requirements of the end user. In this process, they claim to have found many interesting ad-based blockchain projects that are in its infancy and rapidly making progress.
Their statement regarding the above read:
“As we continue to improve on our ad strategy and involve our users in understanding their needs, we have found many interesting advertising-based blockchain projects developing. We often research their pros and cons and are active observers in how they may help our users to experience ads better, or even be rewarded as part of advertising ecosystems in the future – true to the spirit of the blockchain.”
Further, they added:
“Even now, we’re always on the lookout for great ideas and implementations around the advertising blockchain space.”
CoinMarketCap which has been keenly observing Kind Ads project said that the Kind network’s goal to make the internet a “kind” place was in line with their opinion about making advertising more significant for end users.
As opposed to current digital Ad industries, the Kind network states to offer the below:
- Kind Ads will show users more relevant ads through channels like email marketing and push notifications.
- Users will be able to specify exactly how their data will be used, and be incentivized more to allow access via a tokenized rewards pool.
- Allow publishers to easily sell access to their subscribers directly to advertisers.
- Advertisers will be able to find the publishers based on subscriber quality and run campaigns with confidence.
CoinMarketCap believes that the Kind project will facilitate a win-win situation for both the advertisers and users in terms of cost and access. As part of Kind’s offering, users may also have an upper hand over their data and personal interests. Ultimately, aiming to ensure that the internet is free of intrusive and malicious ads.