#PayWithLitecoin campaign: Can Litecoin [LTC] fool the storm?

Earlier this week, the Litecoin Foundation posted a tweet announcing their transaction platform expansion to businesses globally; in the form of a campaign. The tweet said:

“We’re making it easier for businesses anywhere in the world to accept #Litecoin and harness the power of cryptocurrency.

Visit //www.paywithlitecoin.co and don’t forget to ask your favorite brands to let you #PayWithLitecoin today!”

Litecoin, in its proposal, has appealed to businesses explaining the ways in which the adoption of Litecoin transactions can help a business. Litecoin can lower their transaction costs in order to increase their bottom line earnings by striking off payment clients from the equation.

Additionally, #PayWIthLitecoin will shield transactions from frauds and bad actors. For Litecoin holders, implementation of digital asset transactions will provide them more visibility and scope to use the crypto-coin. The payments are claimed to be instant, from any part of the world.

It is not hard to predict that this campaign might soon become a pragmatic reality. This year, many industries have come forth in support of Litecoin adoption in their transactions. Be it a pharmacy or the cannabis community, businesses appear to find a certain comfort in Litecoin payments.

However, LTC token in the market has been experiencing a dry spell with constantly crashing figures. The red in the market has appeared to have the most impact on LTC.

Litecoin Chart | Source: Coin Market Cap

At press time, LTC is trading at $78.32 with a 24-hour plunge of -3.73% in the price, and a market cap of about $4.476 billion. The 24-hour trading volume is close to $264 million. Earlier today, LTC price had a crash attack that smacked it down to a $76.01 with a market cap of $4.344 billion.

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